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From Battlefield To Boardroom – What Can Business Leaders Learn From the Military Approach to Managing Risk?

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THE RISK LANDSCAPE

The risk landscape is changing and the experience of campaigning in Iraq and Afghanistan, to say nothing of other recent and current conflicts in Libya, Syria and even eastern Ukraine reflects the reality of twenty-first century conflict: congested, contested and confused with multiple stakeholders – subject to the demands and pressures of globalisation and 24-hour media coverage. But this complexity is not confined to the military world; business too faces similar changes to the risk landscape. The experience and methodology applied by the military in campaigning is relevant too for business, particularly when operating in complex, volatile and uncertain environments, whether a gold mine in West Africa, an oil drilling operation in Latin America, or a property company in central London. Equally applicable in business is effective risk management, linking risk to strategy.

The reality of our age is that military commanders and CEOs alike have to take into account the views, needs and power of local communities, regional and national governments, international organisations, diplomats, government aid agencies, humanitarian organisations and non-governmental organisations – all of which places a premium on winning popular consent. Operations need to be subjected to the criterion: what impact will this have on the minds of the people among whom the business is operating, in the widest sense of the word? If people are alienated, the advantage is gifted to the adversary. This means people-centric – or perhaps in more familiar jargon, stakeholder-centric campaign planning.

Ultimately, success depends on the closest possible integration with other actors on the stage. This means avoiding any fortress or silo mentality, opening up doors, acting transparently and developing the relationships, structures, culture and language to develop the necessary unity of purpose. The key principle which underpins everything is, whatever we do alone is not as important as what we can do together. For the military, how it engages with its friends is as much a concern as how it deals with its adversaries: the essence of what the military calls the comprehensive approach.

These changes reflect the challenges faced by business in the 21st Century. The business world is now, in its own way, equally, if not more, complex. Take the natural resource industries (and I include the fast-growing renewable sector here as well as the old ‘extractive’ industries). They too must take account of the multitude of stakeholders who have an interest in what they do because the impact of globalisation and 24-hour media (particularly social media) now gives an increasingly influential voice to stakeholders, potentially opposed to their interests. Any sector must recognise that it will be operating ‘among the people’ because there will always be stakeholders with an interest in its activity. Those stakeholders have a voice which if ignored or denied can threaten company reputation and jeopardise commercial success.

ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG)

Hence the importance of managing Environmental, Social and Governance (ESG) risk effectively. The FT Lexicon defines ESG as ‘a generic term used in capital markets and by investors to evaluate corporate behaviour and to determine the future financial performance of companies.’ ESG factors are a subset of non-financial performance indicators including, among other things, sustainable, ethical and corporate governance issues.

Recent mining catastrophes, particularly Vale’s latest disaster at Corrego do Feijao, Brazil, highlight the critical importance of getting ESG right if companies are to attract investment. Given CEO Blackrock Larry Fink’s recent letter to companies, in which he stresses the importance of adhering to ESG standards if investment is to continue, Vale must be aware that investment by their biggest shareholder is in jeopardy. Also, very relevant to this discussion is the point made by Lindsay Patrick, Head of Sustainable Finance at RBC Capital: “You will see a lowering of the cost of capital for those companies that can proactively address the issues that ESG investors want them to look at.”

So, while a failure to address ESG properly is a risk management issue, the converse is true and for enlightened companies, it is also a substantial value add. The approach to ESG will reflect the culture of a company. If an organisation works in a number of silos, which many companies do, effective management of ESG risks will be compromised. The ability to assess organisational effectiveness is one important factor to assessing the level of exposure. We believe boards would want to understand this as an element of the risk exposure. As such it is also a measure of the CEO and leadership.

COMPREHENSIVE APPROACH

We believe that the Strategia approach to understanding risk, drawn directly from our extensive military experience, is relevant across all sectors, particularly where ESG risk and its linkage with other risks, for example security, needs to be effectively managed. A similar integrated, multidisciplinary approach to that found on the battlefield will also ensure that boards properly understand the environment in which they are operating and are equipped with the mechanisms to ensure that risk, or whatever threatens a company’s centre of gravity (or sources of strength), is appropriately mitigated.

How to meet this challenge? First, is the need for a deep and comprehensive understanding of the environment. Without understanding the economic, social, technological, ethical, media, political, legal, environmental and regulatory forces at work you cannot derive the right tools, structures and proficiencies required.

Second, the importance of strategic leadership is as applicable in the boardroom as on the battlefield because simple rules or principles of leadership and templates of decision-making do not necessarily serve one well in complex situations where there are no right answers, just limited choices between the least wrong ones. So, clarity of thought, vision and adaptability exemplify the strategic leader as much as resolution and determination. An ability to live with ambiguity and uncertainty, and, not least, a pragmatic capacity to take calculated risk for the longer-term and greater benefit, distinguish the successful strategic leader from the tactical operator or manager. Fundamentally, it is about being successful on two counts: strategy, how to win a war, and tactics, how to win a battle. And the words of the Chinese strategist Sun Tzu written around 550 BC are just as relevant to business as they are in the military: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

Finally, successful execution of strategy depends on what the military call mission command, which means that subordinates must be empowered, supported and resourced – but they must also be accountable. In the military world, success is dependent on trusting the people on the ground to use their initiative. They can see what is happening and they can understand the risks, the challenges and the opportunities infinitely better than anyone sitting back in a remote headquarters or head office. But they must use their initiative in line with the overall strategy. They must be crystal clear about the intent and what is to be achieved. Senior leadership must ensure, not only that the strategic intent is clear and well understood, but that the front line has the resources and functional support, including strategic level assets, needed to achieve the mission – and then let them get on with it. But this needs trust and trust takes time to build.

CAMPAIGN PLANNING

Mission command does not mean delegation of responsibility. In the military world, command is indivisible and the commander remains responsible for everything, including risk. Risk management is factored in to every aspect of the decision-making process. Every commander is his or her own risk manager.

Fundamental to the management of risk is effective campaign planning; strategy implementation. This starts with understanding the conditions to be achieved to meet the needs of strategy effectively, the campaign end-state, or the desired set of circumstances. Next, an analysis of stakeholders’ centre of gravity (or source of strength) determines the objectives and decisive conditions to be achieved in order to ensure that stakeholders become allies rather than adversaries. From this are derived activities to achieve the decisive conditions. Planning along these lines ensures that there is proper integration between different activities.

Risks are identified and the second and third order impacts of one risk on another and the relationship between risks are understood and planned for. For example, a mining company planning its engineering operations needs to think through the implications of this on the community and on the sustainability of its lines of operation.

Easily said, but it is remarkable how many companies have got this wrong – and paid through the nose for a failure to establish an integrated campaign plan to manage inter-related risks from the start of the project.

Effective campaign planning also requires companies to have the philosophy and structures to be able to conduct integrated planning and execution with key stakeholders. There are two aspects to this. First, the establishment of the plugs and sockets to allow a company to reach out and work alongside those organisations reluctant to accept too close a corporate link. Second, the requirement for a multidisciplinary team at the heart of corporate strategic planning capable of assessing the risks and threats to corporate activities, and of working alongside indigenous governments, peoples, and other agencies to mitigate the risks (whether social, environmental, security, political or otherwise) to corporate activity. Such a team need not all be held on the company pay roll. Indeed, in order to retain credibility with stakeholders it is important to retain independence so participants may be brought in as required on a consultancy basis.

WAR-GAMING

Wargaming is a decision-making tool designed by the military to stress test and evaluate plans, to expose unidentified risks and potential opportunities. It provides structured but intellectually liberating safe-to-fail environments to help explore what works (winning/succeeding) and what does not (losing/failing), at relatively low cost. Third-party participation will almost certainly be necessary for the key stage of the planning process when the plan is war-gamed against a red team, there to help spot weaknesses and improve performance. No military commander would launch an operation without war-gaming the plan to determine the friction points or risks and, therefore, the necessary contingency plans or mitigation strategies. Clearly, business leaders are not facing an enemy in the same way that a military commander might. However, they will face friction, the law of unintended consequences and Murphy’s Law, which dictates that if anything can go wrong, it will, and at the worst possible time. Rigorous war-gaming or scenario testing will minimise the risks of this happening.

Underpinning everything is the information domain, for information is a strategic instrument in its own right, with influence being the desired product. Winning the battle of the narratives means telling the more compelling story, hence the importance of putting strategic communications at the heart of strategic planning and executing a sophisticated and well-planned influence operation to reassure stakeholders, deter and prevent potential risks, and protect company reputation. Vision, strategic direction, innovation and the ability to motivate and inspire while maintaining the drive, discipline and relentless focus on the numbers will remain fundamental requirements of business leadership. However, commercial success, particularly for those companies engaged in mining, drilling and building major infrastructure projects in complex, volatile and uncertain environments around the world requires more than purely commercial capabilities. Success, today and in the future, depends on the achievement of unity of purpose and effort with other non-commercial players in the business space. Leadership and corporate planning must adapt to meet the challenge of achieving truly integrated planning and execution with other stakeholders if risks are to be minimised, company operations secured and the return on investment realised.

[1] https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter

[2] ‘Global Miners Count the cost of their failings’; Financial Times 17th February 2019

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